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Store » Recommended Reading
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Title: Made to Stick: Why Some Ideas Survive and Others Die
Author(s): Chip Heath and Dan Heath
Number of Referenced Stories: 9
Publication Year: 2007
ISBN: 9781400064281
Dewey Decimal Class: 300
Dewey Decimal Division: 302
Author Website: http://www.heathbrothers.com/
Featuring:
TNC's Mike Sweeney Floyd Lee Just in Time Stories:
Story 5 -- Made Up Mt. Hamilton Wilderness Naming #714 U.S. Army Dining Hall Redefined #1001 -- Casting a Behavioral Spell at Disney Theme Parks: Cast Members #1009 - Inventors Named #1111 -- Names, Names, Names Guides Everything #1116 - Commander's Intent Cascades Everywhere
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